Walker Hayes and Kids Visit Murfreesboro Great Clips for Back to School Campaign
Get link
Facebook
X
Pinterest
Email
Other Apps
Great Clips launched its annual integrated marketing campaign for back-to-school season that reinforces how a fresh haircut from Great Clips can give kids a much-needed boost of confidence for the first day of school. Great Clips partnered with country music artist, Walker Hayes, and his six kids to star in a new video called “In the Green Room,” which also uses the chorus from an unreleased song titled “Haircut.”
The brand also conducted a new survey of parents to understand more about the annual back-to-school haircut tradition, the impact it has on a child’s confidence, and trending styles for boys and girls.
“Going back to school is an exciting time, but we also understand that it can be stressful for kids battling insecurities and also for their parents who are managing a never ending checklist of to-dos,” said Lisa Hake, vice president of marketing and communications at Great Clips, Inc. “Based on our first back-to-school survey, it’s encouraging to see that more than half of the respondents believe that a fresh haircut gives their kids a boost of confidence heading into the new year. We’re also very excited to feature Walker Hayes, his children, and music in our campaign to reinforce the positive impact that a fresh haircut can have in our everyday lives.”
To help launch the campaign, Walker Hayes and his six children recently visited a Great Clips salon in Murfreesboro, TN to get fresh haircuts ahead of back-to-school season. A new video called “In the Green Room,” explores the similarities of Walker performing on tour and his kids resuming school as well as the powerful role that a haircut from Great Clips can play in building confidence. The video also features a chorus from Hayes’ song called “Haircut” that reinforces the feeling that someone experiences after getting a great haircut. The song will be featured across Great Clips’ campaign spanning online and social media channels.
“There’s nothing like that feeling from a fresh new haircut. I know from my own experience going back-to-school and with my kids, how big of a boost a haircut can provide to tackle whatever you’re facing,” said award-winning country music artist and songwriter, Walker Hayes. “I’m also really happy to be able to give fans a sneak peek of this song ‘Haircut’ because the message of what a haircut can offer in terms of confidence fits so well with Great Clips and this campaign.”
Back-To-School Survey Findings*
For the first time, Great Clips surveyed 1,000 parents of school-aged children about back-to-school haircuts. The survey found that two in five parents (nearly 40%) believe their child is self-conscious about their hair ahead of the first day of school, more so than other appearance characteristics such as weight (27%), teeth (21%), skin condition (20%) and
height (15%). However, parents recognize that a fresh new haircut can help overcome insecurities that their child may have about their appearance. One in two parents (52%) believe that a fresh haircut gives their child a boost of confidence heading into the new school year.
Other findings included:
Parents like to make sure that their kids’ hair is looking particularly fresh for school as 63% of respondents noted they bring their children to get a haircut within one week (1-7 days) and 26% target 1 – 2 weeks before the first day.
·According to parents, the top requested style for back-to-school haircuts among boys were fades while girls were interested in long layers. For boys, the top three requested styles included fades (38%), haircuts with texture for a messy or natural look (25%) and longer length (12%), while girl’s top three requested styles included long layers (50%), full bangs with one length haircut (16%) and curtain bangs/bob/pixie (7%; all tied for 3rd).
·Familiarity (47%), pricing (39%), stylists with specific skills (39%), friendly stylists (36%) and convenient locations (30%) drive a parent’s decision on where to bring their child for a back-to-school
haircut.
https://dicksoncountysource.com/walker-hayes-and-kids-visit-murfreesboro-great-clips-for-back-to-school-campaign/?feed_id=24018&_unique_id=64c102f1591fd
TPAC (Tennessee Performing Arts) is located in downtown Nashville close to the Capital Building.
Nashville is a major market for Broadway touring productions that stop at TPAC along with special engagements of musical guests and other performances.
TPAC is located at 505 Deaderick St, Nashville, TN 37243. If you are looking to grab a bite before a show, here are a few places to try.
The Library
[caption id="attachment_18029" align="aligncenter" width="800"] photo by Donna Vissman[/caption]
623 Union Street, Nashville
The Library is located inside the Sheraton Grand Nashville right off of the lobby. It offers a limited menu of sandwiches and salads for a quick dinner. After the show, you can stop by the Sheraton and visit the 28th floor Skye lounge for a drink of try one of the snacks offered like Nashville caramel popcorn or bbq short rib flatbread.
Deacon’s New South
[caption id="attachment_18030" align="aligncenter...
At 5:45 AM in Dickson County, the current temperature is 41°F with a wind speed of 6.5 mph. There has been no recorded precipitation, and the sky is clear. Looking ahead to today, expect a high of 67.6°F, with winds increasing to a maximum of 8.8 mph. Skies will remain clear, and there is a 0% chance of precipitation throughout the day. Tonight, temperatures will drop to a low of 51.6°F, with win... https://dicksoncountysource.com/10-18-26-clear-skies-and-mild-temperatures-high-near-68-low-around-40/?fsp_sid=48482
MIDDLE TENNESSEE SCHEDULED LANE CLOSURES
March 30 – April 5, 2023
FOR YOUR CLOSE TO HOME TRAFFIC FIND YOUR LOCATION HERE
DAVIDSON COUNTY I-24
The retracing of pavement markings with spray thermoplastic on various Interstate and State
Routes
Nightly, 8 p.m. – 5 a.m., There will be temporary mobile lane closures on I-24 in the EB and WB
directions for restripe operations. There will be two striping crews so work may be done on
multiple routes: MM 40-46, 48-49, 52-53, 57-63.
ROBERTSON COUNTY I-24
Construction and Bridge repair
Continuous, the outside shoulder will be closed in both directions with barrier rail at 4 different
overpassing bridges for bridge repair: SR-49, Jack Teasley Road, Gause Road, SR-256. Both lanes of
travel on I-24 will remain open.
DAVIDSON COUNTY I-40
The repair of bridges on I-40 over Fairfield Avenue (MM 211 - 213)
Nightly, 8 p.m. – 5 a.m., There will be lane closures on I-40 WB to stage barrier rail, repair parapet,
and mill asphalt.
...
Great Clips launched its annual integrated marketing campaign for back-to-school season that reinforces how a fresh haircut from Great Clips can give kids a much-needed boost of confidence for the first day of school. Great Clips partnered with country music artist, Walker Hayes, and his six kids to star in a new video called “In the Green Room,” which also uses the chorus from an unreleased song titled “Haircut.”
The brand also conducted a new survey of parents to understand more about the annual back-to-school haircut tradition, the impact it has on a child’s confidence, and trending styles for boys and girls.
“Going back to school is an exciting time, but we also understand that it can be stressful for kids battling insecurities and also for their parents who are managing a never ending checklist of to-dos,” said Lisa Hake, vice president of marketing and communications at Great Clips, Inc. “Based on our first back-to-school survey, it’s encouraging to see that more than half of the respondents believe that a fresh haircut gives their kids a boost of confidence heading into the new year. We’re also very excited to feature Walker Hayes, his children, and music in our campaign to reinforce the positive impact that a fresh haircut can have in our everyday lives.”
To help launch the campaign, Walker Hayes and his six children recently visited a Great Clips salon in Murfreesboro, TN to get fresh haircuts ahead of back-to-school season. A new video called “In the Green Room,” explores the similarities of Walker performing on tour and his kids resuming school as well as the powerful role that a haircut from Great Clips can play in building confidence. The video also features a chorus from Hayes’ song called “Haircut” that reinforces the feeling that someone experiences after getting a great haircut. The song will be featured across Great Clips’ campaign spanning online and social media channels.
“There’s nothing like that feeling from a fresh new haircut. I know from my own experience going back-to-school and with my kids, how big of a boost a haircut can provide to tackle whatever you’re facing,” said award-winning country music artist and songwriter, Walker Hayes. “I’m also really happy to be able to give fans a sneak peek of this song ‘Haircut’ because the message of what a haircut can offer in terms of confidence fits so well with Great Clips and this campaign.”
Back-To-School Survey Findings*
For the first time, Great Clips surveyed 1,000 parents of school-aged children about back-to-school haircuts. The survey found that two in five parents (nearly 40%) believe their child is self-conscious about their hair ahead of the first day of school, more so than other appearance characteristics such as weight (27%), teeth (21%), skin condition (20%) and
height (15%). However, parents recognize that a fresh new haircut can help overcome insecurities that their child may have about their appearance. One in two parents (52%) believe that a fresh haircut gives their child a boost of confidence heading into the new school year.
Other findings included:
Parents like to make sure that their kids’ hair is looking particularly fresh for school as 63% of respondents noted they bring their children to get a haircut within one week (1-7 days) and 26% target 1 – 2 weeks before the first day.
·According to parents, the top requested style for back-to-school haircuts among boys were fades while girls were interested in long layers. For boys, the top three requested styles included fades (38%), haircuts with texture for a messy or natural look (25%) and longer length (12%), while girl’s top three requested styles included long layers (50%), full bangs with one length haircut (16%) and curtain bangs/bob/pixie (7%; all tied for 3rd).
·Familiarity (47%), pricing (39%), stylists with specific skills (39%), friendly stylists (36%) and convenient locations (30%) drive a parent’s decision on where to bring their child for a back-to-school
haircut.
https://dicksoncountysource.com/walker-hayes-and-kids-visit-murfreesboro-great-clips-for-back-to-school-campaign/?feed_id=24018&_unique_id=64c102f1591fd
Comments
Post a Comment